6 best Ways to Improve your Blog Ranking on Search Engines
Search engine optimization is a crucial part of marketing your blog,The following are the six best ways to improve your blog ranking on search engines. So you want to improve your ranking on search engines? Here are 6 of the most important ways to do that, We all know that getting your blog articles ranked well on search engines is necessary if you want to take a step further in your blogging journey and generate real income. Sometimes, search engines update their algorithm to show the most relevant results to every user. These techniques are used to help provide the best experience for everyone.
Below are 6 best Ways to Improve your Blog Ranking on Search Engines
What is the best way to improve the ranking of your website in search engines? Here are some suggestions:
1) Content Is King
All this being said, the quality of your content is nearly always a primary factor in your rankings and there is no substitute for great content. Quality content is created specifically for people visiting your website in order to gain a piece of information that is truly helpful.
Well, is like every newbie makes the mistake of just going about making content without thinking about the quality and how it really solves a reader’s problem. A lot of things go into making quality contents and every search engine has one ultimate goal: showing relevant results to its users. Quality content in this context means more than an error-free article. You may need to consider the following questions to actually arrive at a conclusion:
Does it answer my readers’ question(s)?
Is it readable and understandable?
Does it contain all the needed help?
Is it detailed?
I mean isn’t that the whole essence of creating content? Helping people find answers and be informed.
Quality blog posts that can help improve your search engine ranking should contain images, videos, infographics and may also cause viewers to take action. Remember, every reader has what he wants and hence the reason for coming to your blog.
Search engine ranking can be difficult for bloggers to determine, especially for those who are new to this field. With so many steps involved in the process, it’s hard to get a clear picture of your progress. Bloggers should remember that quality blog posts will attract potential readers and may even help increase their search engine ranking.
The quality of your content can be seen by whether or for how long it has been updated. The search engines are also checking for this quality.. So you can not just create quality content with a keyword that is probably ranking well on search engines and expect it to remain well-ranked just like that without getting it updated. It can be frustrating when others are doing everything better than you. It’s a sign that your website needs to be updated & overhauled. Other competitors might not rank as high as yours because they don’t have timely content updates, which comes across as irrelevant.
2) Search Engine Optimization (SEO)
In order to create the most effective and efficient website, it is crucial that you have an understanding of Search Engine Optimization (SEO) . In this article, we will explore what SEO is and the different techniques to implement in order to optimize your website.
Search engine optimization is the next step after putting a quality content strategy in place. It is divided into 2 parts – on-page and off-page SEO. Basically, SEO is making the search engines work easier by showing that yes your content is relevant to a query.
On-page SEO: Writing content is not just enough, it has to be optimized in a way search engines understand and fetch it to users.
Written content is a powerful tool for increasing visibility on the web. It is crucial that your content is optimized to maximize its potential and reach. Search engines use keywords to index and rank websites, so it’s important that those words are present within your written content.
This is where your targeted keywords (more on keywords later) come in. Your targeted keyword should be found in these places for proper on-page optimization: -Title -Post URL -Content -Meta tag -Image alternative text
An SEO plugin like rank math or yoast Seo should help in this regard.
Off-page SEO: This involves building backlinks and sending other signals to your content. A lot of people ignore this very important ranking factor but the truth is, content marketers who are serious about ranking for high search keywords with lots of competition always build backlinks. If your competitors have high-quality backlinks pointing to their articles, there is almost no chance of beating them on SERP.
3) Your Site Speed Matters
Your website’s performance is the first thing people notice about your business. If users have to wait too long for a page to load or their connection drops out, they are gone. And without traffic, your site won’t work.
This is another important factor in getting your site ranked well on search engines. Stats claim that 80% of site visitors leave a site if it takes more than 3 seconds to load. So search engines are right taking this factor into consideration. There are some practical ways to increase your site’s speed:
Web speed is one of the most important factors in search engine rankings. With a faster website, you can increase your chances of ranking higher on the search results. In this article, we have compiled some practical ways to increase your site’s speed.
Use light theme like GeneratePress, Astra, etc
Use Content Delivery Network like MaxCDN, Cloudflare, Rackspace, etc.
Install caching plugin like LiteSpeed, SG Optimizer, Fast Velocity Minify, etc.
Over 70% of internet users access the internet through mobile devices. So, a site who is not mobile-friendly is been frowned at by search engines which will result in a low ranking.
Today, many people use their mobile devices to access the internet on a daily basis. It’s not just the convenience of being able to browse at any time and from anywhere that makes mobile devices such a popular option for internet users. Mobile optimization is essential for both overall website traffic and search engine rankings.
If for any reason (mostly data structure) your site isn’t mobile-friendly you will get an error report on your Google Console dashboard. Or you can use any tool online for this, you can find lots of tools by simply searching on Google. Sometimes what is needed to solve this problem is simply changing your blog theme.
Many people choose a WordPress blog theme because they want to promote their businesses, but now WordPress themes are becoming increasingly more expensive. In this article, you will learn about free and inexpensive alternatives to the pricey WordPress themes.
5) Do Your Keyword Research Well
Keywords are the foundation of any successful internet marketing campaign. When done correctly, they can increase traffic, boost conversion rates and generate revenue at a fast rate. A poorly researched keyword can result in low traffic, poor conversion rates and low revenues.
This is where everything starts. Knowing what your target audience is going to type into search engines is the beginning of driving organic traffic to your blog. There are a lot of free and paid tools on the internet use to research keywords. One well-known tool is the “Google Adword Planner”. You can make use of this tool by supplying the root keyword like “Link building” then click on Idea. This will bring out long-tail keywords that will improve your blog ranking when you include them in your articles.
Long-tail keywords are also very important when starting out where you don’t have authority in your niche. This does not make it any less important for websites with a lot of authority. If you invest your time in finding long-tail keywords that are not difficult to rank for and use them consistently in your content, you will see a surge in your organic traffic over time.
6) Competition Research
There are some keywords in every niche that would almost be impossible to land a position on the first page. This makes it important to asses a keyword difficulty before creating content around the keyword. If the keywords are targeted by well-established sites with authority it is best you stay away from it. Another thing is the number of quality backlinks pointing to the articles on the first page of SERP, this will also mean you will have to invest tangible time in getting quality backlinks.
Many people are turning to Google’s new content generation algorithm, called RankBrain, for fast and accurate results. This algorithm is designed to produce the best possible search results for their queries. The most important thing you can do when trying to improve your SEO is getting quality backlinks from high authority websites that will help you reach the top of Google searches.
For your next blog post, it may be easier to focus on the content, rather than website appearance. Concentrating more on your article’s amount of words & featuring images can really help improve your blog ranking.
Building backlinks is also important. There various ways to build backlinks and one needs to be careful when doing this. Building wrong backlinks to your site can be disastrous when you’re penalized by Google.
Also, internal linking is also important especially when they are linked in order of relevance.
When starting out, it can be difficult to keep to a particular plan (I’ve been there before) as you’re not sure whether what you’re doing will eventually work. But following well-established patterns to increasing organic traffic is the best way. What I mean by this is that don’t try to complicate things and make everything difficult, because in the end it just won’t work out.